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System Innovations

--  Integration modeling, data warehousing, data strategy --

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Risk Factors

(Experiencing one or more of these factors means higher need for integration)


  • Patchwork of systems and databases developed without architecture planning
  • Previous attempts at data warehousing with less than optimal results
  • Role of marketing department dramatically changed in last 5 years
  • IT strategy merged with corporate strategy, rather than following corporate strategy


  • Industry consolidation through acquisition and merger activity
  • Advanced technology employed, in which life cycles are decreasing
  • Competitive pressures to reduce product development cycles

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